NSV Highlight on: Preventviolence.org

by Sean Hedden

While researching different websites that help prevent youth violence, I found an archive that contains a decade worth of materials produced by The California Wellness Foundation and i.e. communications, LLC . This material supported a Violence Prevention Initiative from 1994 to 2004. This archive can help community organizers and youth violence prevention advocates understand how to create a persuasive campaign that can help gain public support and policymakers to keep our children safe.

This archive offers strategies, print & television ads, and tools that were used to persuade the public to understand its initiative.  Additionally, they provide reports that were used to convince lawmakers and philanthropists to support a cause to keep youth safe. To see how an award-winning campaign for youth violence prevention and public education is created, I recommend PreventViolence.org.


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